Training Overview
Establish a marketing plan, in consistency with the corporate strategic plan Implement the Marketing plan in concrete business planPresent and defend the marketing plan
Duration of the training:
Days
3
Marketing executives
- Theoretical training
- Case study
Integrate one's marketing plan to the corporate strategyDeploy effectively the marketing mix variables: ProductPriceDistributionCommunication Presales, and Postsales Process and Environment Implement goals for each action, and ensure their monitoring Measure the gaps results/goals, and elaborate contingency plans Identify and manage human resources, technical and financial useful resources Locate the issues of the implementation of the marketing plan, throughout the company Use argments in terms of customer benefits (internal and external) Adhere and mobilize one's internal team, towards the strategic plan Develop marketing planMonitor and manage one's marketing actions Present and defend one's marketing plan
- Define the Strategic Business Areas (DAS) and leading products
- Implement the marketing strategy
- Develop strategic, tactical, and operational goals
- Construct the matrix S.W.O.T, and draw the different strategic paths
- Segment and target markets
